Objective: 

Puma enlisted us to produce still imagery for their latest street style campaign, aiming to showcase their fashion-forward apparel in the dynamic urban environment of Cape Town. The objective was to capture the essence of urban edge and elevate Puma’s streetwear aesthetic.

Approach: 

On the streets of Cape Town, we curated a backdrop that epitomized the city’s vibrant energy and eclectic charm. Our model duo  was styled in Puma’s latest apparel, embodying the brand’s ethos of style and athleticism.

Through our direction, we guided the talent to showcase Puma fashion in the best light possible, capturing moments of confidence, attitude, and urban flair.

Outcomes: 

The still imagery produced for Puma’s street style campaign effectively captured the brand’s urban edge and fashion-forward appeal.

The images conveyed a sense of authenticity and style, resonating with fashion enthusiasts and streetwear aficionados alike. The success of the campaign contributed to increased brand visibility and engagement, solidifying Puma’s position as a leading streetwear brand in the global market.