Stimulating Durban's Economy
A Collaborative Effort by the South Korean Embassy
Objective:
The South Korean Embassy hosted an event aimed at stimulating Durban’s local economy following the 2021 riots that had a significant impact on businesses and infrastructure. The objective was to facilitate donations and garner support from various dignitaries, including the mayor and municipal heads, to aid in the city’s recovery efforts.
Approach:
Our approach focused on highlighting the collaborative efforts and community spirit at the event. Through both photography and videography, we captured the atmosphere of unity and solidarity as dignitaries and community leaders came together to support Durban’s recovery. We emphasized the significance of the donations and the positive impact they would have on revitalizing the local economy.
Outcomes:
The documentation of the event at the South Korean Embassy showcased the spirit of resilience and collaboration in Durban’s recovery journey.
By capturing the support of dignitaries and community leaders, the media assets highlighted the importance of solidarity in overcoming challenges. The success of the event and the donations made served as a beacon of hope for Durban’s future prosperity.