Objective: 

Charelle, an experimental commercial makeup artist, embarked on a creative campaign to promote a sequin face mask during the COVID-19 pandemic. The objective was to capture the essence of the “Lady of Marigold,” exuding resilience and creativity amidst challenging times.

Approach: 

We conceptualized a visual narrative centred around the “Lady of Marigold,” embodying strength, creativity, and beauty. Charelle was adorned with shimmering body tones and gold accents, symbolizing hope. The sequin face mask served as a statement of style, blending fashion with functionality.

Outcomes: 

The imagery celebrated individuality and self-expression while promoting the sequin face mask as a stylish and practical accessory. The campaign resonated with audiences seeking both inspiration and innovation during uncertain times.