Objective: 

ABSA commissioned us to capture the launch of their new slogan, “Your Story Matters.” The goal was to document the high-profile event, featuring key interviews and vibrant activities, and deliver polished media content for ABSA’s social media channels.

Approach: 

We covered the red carpet event, interviewing ABSA’s key team members and CEO. The event included prominent speakers, cocktail bars, and live painting, providing a dynamic and engaging atmosphere. Our team captured the highlights through photography and video, and post-produced the content to ensure it was ready for sharing the next day.

Outcomes: 

The media content effectively showcased the energy and excitement of ABSA’s slogan launch. The images and videos were shared across ABSA’s social media platforms, enhancing the campaign’s reach and engagement. The successful delivery of content reinforced ABSA’s brand message and contributed to a memorable launch event.