Objective: 

Protea Hotels Fire & Ice partnered with local influencer Roxy Burger to showcase the lifestyle of luxury hospitality at their Umhlanga property. The objective was to highlight the hotel’s unique offerings and amenities through Roxy Burger’s perspective, enticing potential guests to experience the ultimate getaway.

Approach: 

We collaborated closely with Roxy Burger  to curate a series of engaging content that showcased the luxurious experience offered by Protea Hotels Fire & Ice. Through vibrant imagery and captivating storytelling, we highlighted the hotel’s stylish accommodations, world-class amenities, and personalized service.

Roxy Burger’s authentic endorsement and personal touch added credibility and relatability to the campaign, resonating with her audience and attracting new guests to the hotel.

Outcomes: 

The collaboration with Roxy Burger successfully showcased Protea Hotels Fire  & Ice as a premier destination for luxury hospitality in Umhlanga. The engaging content generated excitement and interest among Roxy Burger’s followers, driving bookings and inquiries for the hotel.

The campaign contributed to increased brand awareness and recognition, solidifying Protea Hotels Fire & Ice’s reputation as a top choice for travellers seeking a luxurious getaway experience.